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Export Pricing and Costing


This course explains first the different additional costs that are associated with exporting.

Then, it provides explanation on how to set the right price for your product taking into consideration all the associated costs. It provides you with available pricing methods and approaches on how to price in export markets and helps you understand factors that affect your price.

The course will also provide you with strategies on how to adjust pricing in different scenarios including high inflation, currency devaluation and in times of disruptions and uncertainties.

Various hands-on tools and case studies will be provided to you to help you identify all the costs associated with your export and the pricing strategy you can adopt in each market.

The first session will be delivered in-person followed by an online session to go through the exercises that were provided to you to solve at your own pace and address any questions regarding the material provided to you during this course.


  • Identify the common costs related to exports.
  • Learn how to price and factors that affect your price in each market.
  • Learn the various pricing strategies and when to apply them.

Format of the Course

The first session will be delivered in-person on Dec. 2 and will last around 3 hours and the second will be delivered online on Dec. 5 and will last around 2 hours.


A certificate of completion is issued electronically at the end of the course if participants meet the course requirements and objectives. A test at the end of the course will help trainers to evaluate the participants' eligibility for the certificate.


Maurice Mouawad
Maurice is a top tier executive and coach with excellent strategic and operational leadership experience in business management cutting across business verticals, bringing assortment of experience in business development and project management consultancy in the Middle East and Levant markets and most recently the e-commerce business.


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  • Duration Estimate: 6 hours and 20 minutes

  • Language: English

  • Target Audience: Founders, CEOs or members of the executive team of companies with no prior experience or little experience in export.

  • Course Capacity: This course is open to a maximum of 20 participants on a first come first served basis.

  • Sectors: Agriculture, Manufacturing, Agri-food.